With some artists, I've noticed that after their songs have been licensed, on their next album you can totally hear they're trying to write a song for 'Grey's Anatomy' and it doesn't work. It's just one of those things that has to feel genuine to last a long time.
My rule for the corporate stuff is the same as with my music - I do whatever means I can sleep at night and whatever means I can be dignified.
We have much work ahead, to stand still.
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