There are writers who pour out words, concepts that sound really important but that basically say nothing. I always tried to be as concise as possible, all to try and reach everyone, but especially the simple people, those who needed to be reached more than anyone else.
Poetry is the art which is technically within the grasp of everyone: a piece of paper and a pencil and one is ready.
Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
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