The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
I feel like my competition is everything else that's competing for people's attention, not just other print magazines, newspapers and cable. It's your kid's report card and the games you want to play, all the things that compete for people's time.
The trouble with referees is that they know the rules, but they do not know the game.
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