I have long been a supporter of The Prince's Trust, and so when American Express asked me to launch 'Amex Be Inspired' and help young people build their confidence and fulfil their potential, I was delighted to get involved.
There are ways in which you can make sure that even if people come to the theatre because they know an actor or actress, by the end, they've forgotten that, and they leave going, 'Wow - what an amazing play.'
Essentially, your voice is an instrument; it's a muscle, and you have to treat it like a muscle, and so you have to work it.
If we don't reach out to make theatre affordable to the young generation, we will lose them all.
Harold H. Greene