I love working with actors. That's what the set really is, for me. It's my time with the actors.
The more we try to rest ourselves from our Egos, the deeper we sink into it.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
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