For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
There's a certain logic to avoiding the haters, but as a strategy, it's utterly flawed. When you turn off the feedback, you lose the benefits as well as the drawbacks. It's like having a sore finger and cutting off your arm.
Most directors have little lists in their heads of people they really want to work with.
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