My father managed shopping malls when I was a kid, and my high school job was to dress up in an elf costume and take photos of kids sitting on Santa Claus's lap.
Heath Ledger's performance in 'The Dark Knight' quite simply changed the game. He raised the bar not just for actors in superhero films, but young actors everywhere; for me. His performance was dark, anarchic, dizzying, free, and totally, thrillingly, dangerous.
Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.
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