When you write on your own, you can write the extremes. No one else is watching and you can really go as far as you need to.
A single moment spent in a business meeting or at a pub is more than enough to reveal the basic human truth that we are all faking it most of the time. We congratulate a rival on a triumph when actually we are choking on spite. We are cordial and attentive to crashing bores.
The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
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