I like my customer to be fierce.
There is a heel that is too high to walk in, certainly. But who cares? You don't have to walk in high heels.
I think every market has lot of things in common, and at the same time, every market has lot of different things.
I have no problem with the idea of comfort, but it is not an important thing aesthetically. If you look at a shoe and immediately say it looks very comfortable, in terms of design, it is not going to excite me. Of course, I am not putting nails in my shoes to ensure everybody is in pain, but a heel is not a pair of slippers and never will be.