I like the idea of subversively communicating with people... so that you make people see things in different ways.
I've watched with a kind of wary eye how gaming has progressed. I was there at the beginning with Pong in the arcade, and a lot of my great childhood memories were around a 'Tempest' machine.
I realized that I was afraid to really, really try something, 100%, because I had never reached true failure.
When I return to the writing process after being away from it for a while, the first part of it always is being honest with myself: What am I into right now? Is it rock bands and guitars, is it noise, is it dance beats and electronics? Is it space, is it clutter?