I like to know why a video has suddenly gone viral, why a song has broken, why a TV show is suddenly rating out of pattern... I'm pretty good at understanding why things are becoming popular.
I'm not sure who has the right to say that you have better taste than somebody else, because essentially what you're doing is calling millions of people morons.
Of course I have an ego, but you have to have an ego. You have to be incredibly competitive. I can get competitive at times, way too much, and it becomes a little bit obsessive.
Sometimes when you have a record out, you think you're going to go in at No. 1 but you go in at No. 8. So your second record has to be better. That's how I treat it.