On a personal note, myself, I find religion - I can understand it, I can understand why we have it, as a kind of force on the planet. And I also at the same time think it's ludicrous.
Be not angry that you cannot make others as you wish them to be, since you cannot make yourself as you wish to be.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
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