You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action.
Only solitary men know the full joys of frienship. Others have their family; but to a solitary and an exile, his friends are everything.
In essence, what Innocentive does is it provides a platform where you can post a really challenging problem and offer a reward to anybody who can come and provide a solution. And it's been remarkably effective. People get very challenging problems and get solutions to those problems.
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