Achievement comes when you
decide to live your possibilities!
When I joined Granada - which, you don't want to start crying about these things, but Granada was a very, very hot place to be, it was my good fortune to be there at that time - the BBC was firmly asleep.
I won't do advertising if they bring a layout and say, 'This is what we want to do,' because anybody can do that; it's not interesting. They've got digital and the computer; it's not taking pictures, it's not magic - it's a picture done by committee.
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