This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.
It's such a stupid thing to sign a band and then demand a hit right away to instantly recoup the money. The point is, you have to do it by building your own following, and that is not necessarily done by writing instant hits.
'The Notebook' is one of my favorite love stories.
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