I like stirring the pot - I think it's part of my duty, to shake people up a bit - make them look at things in a different way.
In the film business, it's basically honor among thieves.
I trust that McDonald's can find a way to sell all-natural chicken without raising their prices; we did that at Shake Shack. It is more expensive, and we took a slight margin hit, but we did it. And if we can do it, I know that much bigger companies can.
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