One of Netscape's main attractions to customers from Day One is that we provide alternatives. And that's cherished by many customers - certainly not all.
The mind is no match with the heart in persuasion; constitutionality is no match with compassion.
Facebook is not very good at dealing with named groups; they're not very good at saying, 'We've got this book club and I'm a member and you're not.' But membership is one of the precursors to a lot of social action.
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