I'd never want to be Gene Simmons, an old man who puts on makeup to entertain kids, like a clown going to work.
Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is.
What I have appreciated about the 'Call of Duty' games is the scale of production. It's not an indie game. It's not trying to be an indie game. But I've genuinely been pretty consistently blown away by, wow, what an effort has gone into this.
As long as it feels valid to me and feels sincere, I'll do what I do under the moniker of Nine Inch Nails if it's appropriate. I would hate to think I would ever be in a position where I'm faking it to get a paycheck.