Live-tweeting your bikini wax is not vulnerability. Nor is posting a blow-by-blow of your divorce . That's an attempt to hot-wire connection. But you can't cheat real connection. It's built up slowly. It's about trust and time.
When you are in business for a long time, you go through good times and bad times. When you go through bad times, you learn to control costs, satisfy customers better, satisfy employees better and become more transparent. Therefore, you build character in the company.
In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.
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