The main benefit of the book for the more experienced practitioners is as an evangelical tool. The book will give you some ways of expressing the value and importance of your work that you may not have had before.
It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.
Why did I break up with Elvis? It was difficult to watch his slow demise.
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