The only projects that excite me have to be tied to some aspect of social change. No matter how beautiful, a coffee book doesn't exactly move you to change the way you cook or eat.
A lot of people have read the Mira Grant books who are not urban fantasy readers, and they would never have picked up a book with an urban fantasist's name on the cover, but then they go on to read my urban fantasy and like it.
That's my goal, to feel like I've done the best I could. When I've done that, anything else that happens is a bonus.
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