There's some downsides to being famous, which are not even worth mentioning. But to combat the bad sides of being famous, you really should take advantage of the good sides. The good sides are, you can use that fame to get projects you might not normally get.
In 1980, in 1984, millions of middle-class Democrats became Reagan Democrats, and more of them drifted toward the Republicans with Bush in 1988.
I would say that to put architecture in the chain of history, to be able to interpret and understand why we are where we are, is quite crucial.
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