There are few things more dreadful than dealing with a man who knows he is going under, in his own eyes, and in the eyes of others. Nothing can help that man. What is left of that man flees from what is left of human attention.
Even if you're a relatively small player in search, that can still mean a company that's worth several billion dollars.
I see my life flashing before me when I see people in the audience singing along to something I wrote in the '80s, and they're maybe standing next to someone who knows the more recent stuff.
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