If you know your characters well enough, you aren't trying to grasp for storylines. You're really thinking about their flaws and their passions and what they're chasing.
Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.
I'll be in a series for three or four episodes, but then I'll be off the series, and downtime, as an actor, is a little more than most people understand. Most of the time you're just sitting around taking coffee with friends.
I don't appeal to everyone well. I appeal to fewer people in a much stronger way. That's what fandom is to me, and what creates fans for everything I make.