People who say they don't care what people think are usually desperate to have people think they don't care what people think.
For me, the risks in terms of opening that brewpub were fairly high. I put my house up as collateral, I invested the liquid money I had and two years of my time to get it over, but that's really not much of a risk for what the potential reward was if it worked.
What TV is extremely good at - and realize that this is 'all it does' - is discerning what large numbers of people think they want, and supplying it.
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