I can give you the King's English and then I can take it to the street, but do both or do one and don't do one knowing only the street. That's going to hold you back because what comes out is going to impress people, and it will impress them negatively.
My mother has had breast cancer twice. And my mother has always been this very positive human being: a glass-half-full type. Like, when she was in treatment and feeling really bad, she would always talk about some nurse that was particularly nice to her.
Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.
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