Everyone was very deeply involved in the world of 'The Lord of the Rings'. From the wardrobe department to lighting, all were fascinated with the story. This is something that does not happen usually.
There's a moment where Jobs says that one day you will wake up and realize that the world was created by people no smarter than you. I want people to believe that; we're so often bound by obstructions and judges.
Now, the impact on export markets - we export about 10 percent of what we produce, so obviously that will probably have some impact on the market. At this point it's too early to determine how much.
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