My dad liked a lot of Motown, but I didn't listen to it until my teenage years.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
I enjoyed hearing people do their own songs. I became attracted to singer-songwriters. I became interested in them as people; was curious about what they wanted to say.
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