I've never read Joseph Campbell, and I don't know all that much about story archetypes.
I'm the female Simon Cowell. He said I'm the scariest woman he's ever met. I asked him why he never dated me, and he said I was too intimidating.
Human nature doesn't change. When enough people are comfortable enough financially, there is going to be human nature that wants to spend more money on better quality and, to some degree, status symbols as well.
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