I tend to write during the day so I can see my children at night. But if my kids aren't with me and I have a chunk of time when I'm a single woman living in my house for a miraculous week, I will get to write at different hours.
Technology has not only changed the way people are able to view movies, it has changed the way our industry produces and advertises movies.
If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
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