I think every group of black guys should have at least one white guy in it.
I think it's a brilliant tool to have, not only to have a sense of humor, but to be able to use humor to help one navigate life, and I tend not to be that type of person. I wish I were.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
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