In a peer network, no one is officially in charge. It doesn't have a command hierarchy. It doesn't have a boss. So, all the decisions are somehow made collectively. The control of the system is in the hands of everyone who is a part of it.
For decades, we've worked under the assumption that mass culture follows a steadily declining path toward lowest-common-denominator standards, presumably because the 'masses' want dumb, simple pleasures and big media companies want to give the masses what they want.
If we didn't have genetic mutations, we wouldn't have us. You need error to open the door to the adjacent possible.
If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.