I think you need to have a very strong angel community that is committed to mentoring up-and-coming entrepreneurs.
Science fiction writers aren't fortune tellers. Fortune tellers are fakes.
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
For un-subscribe please check the mail footer.