When I was a kid, I got really great advice from someone who is so important to me and someone who I respect so much, and they told me, 'Don't do too many endorsements. Don't throw your name on things; think of your longevity.'
Wise leaders generally have wise counselors because it takes a wise person themselves to distinguish them.
We felt it was very important for an entity like CCTV to make its presence felt... To generate a space and to define a space, that is the main thing.
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