As China is about adaptation, not transformation, it is unlikely to change the world dramatically should it ever assume the global driver's seat. But this does not mean that China won't exploit that world for its own purposes.
By getting your customers to agree with you in small steps along the way, you have a better chance of reaching agreement when it's time to do business.
At times, morality can be dismissed as a matter of personal conscience, no matter how widespread its acceptance. Ethics, on the other hand, arises from societal or group commitments to principia of behavior.
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