I think I've been quite lucky in that I haven't had to make too many changes to myself. Obviously, there have been adaptations and things that I've altered, but I haven't changed completely. I've stayed myself.
The classical example of a successful research programme is Newton's gravitational theory: possibly the most successful research programme ever.
As a writer, I try to appeal to the 'elusive boy audience' the same way I try to appeal to everyone: I do the very best I can to create interesting characters, addictive plots, tons of conflict, believable settings, unexpected plot twists, intriguing beginnings, and satisfying endings.
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