Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
There are only three sins - causing pain, causing fear, and causing anguish. The rest is window dressing.
My mother used to push 'Wuthering Heights' on me as a boy, and I sensed from her breathy description of the story that it would make me laugh. I have no plans to find out if this is true.
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