The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
I'd like to state that Spike Lee is not saying that African American culture is just for black people alone to enjoy and cherish. Culture is for everybody.
I have laughter dates with myself, where I find comics on YouTube and watch them. Louis C.K. was my first laughter date a couple years ago. I'll also watch those videos of people doing idiotic things. That cracks me up.
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