I was in Christian broadcasting back in the 1970s. I was director of communications for James Robinson, and I really thought Christian broadcasting was going to be my career. There have been so many twist and turns in my life; of course I haven't been a pastor for almost 22 years, but it was a very important part of my life.
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.