The best booksellers are like trustworthy pushers: Whatever they're dealing, you take it.
While photographs may not lie, liars may photograph.
Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20 million people who had purchased 'Quicken' or 'Microsoft Money' over the years, and 80 million people using online banking in the U.S. alone.
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