Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.
They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
I got my first computer in the 6th grade or so. As soon as I got it, I was interested in finding out how it worked and how the programs worked and then figuring out how to write programs at just deeper and deeper levels within the system.
The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves'?