My job is to put words together and tell a story. If that doesn't work for you, it's not a war crime.
I haven't written a brochure yet. It's killing me. I know I have a brochure or pamphlet in me yet.
I've been writing for people long enough to know that it has got to feel comfortable coming out of their mouths, especially when you're doing something that is first person and is so near and dear to you.
I write. This is what I do. My job is to sit down with my vocabulary, select words, and decide what order they should be placed in an attempt to keep someone's attention and perhaps provide them with a laugh or two along the way.