But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
But you don't hire Ang Lee to do a typical children's movie. But it's such an interesting combination, whoever thought of getting Ang together with a comic book, that was just great.
I don't see us as a big media gimmick band. We don't have a cultivated appearance or anything like Kiss.
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