It is unsafe to take your reader for more of a fool than he is.
The director's job is full of all sorts of annoyances and details - like how many cars are on the street. Ugh. I don't want it. I like my gig. And I feel that for the next 30 years or so I can keep learning more about it.
In this fragmented world, with such short attention spans, you've got a couple of episodes to make an impression. And if you don't, you start to lose your audience in a big way.
For un-subscribe please check the mail footer.