A good portion of speaking will consist in knowing how to lie.
One of the things I had to really work on is, when you're the leader of an organization, people look at the expression on your face. Your mood has a lot to do with how people think the whole organization is doing.
Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.
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