Nobody sets out to break new ground. I think change comes when people have no other choice.
What I love about what I get to do is that I'm allowed to create the stories that I want to tell with minimal interference by some very big corporations like Microsoft and Sprint and EA and BioWare. The advantage that these tech companies have is that they understand the space organically, versus traditional media companies.
I could go off into the wilderness and write fantasy novels for the rest of my life and probably be happy; but I always want to challenge myself.
There is definitely a way in which women are raised to be less proactive, less business-oriented, and less willing to jump into creative no man's land. I think media has more of an influence on how we perceive gender identity than anything else.