I think, in a written novel, the way in which you play with the readers' emotion or the way in which you engage the readers' emotions can be very indirect. You could come at it through irony or comedy, etcetera, and you could capture people's sympathies and feelings kind of by stealth if you like.
If you want creativity, take a zero off your budget. If you want sustainability, take off two zeros.
There is something magical in seeing what you can do, what texture and tone and colour you can produce merely with a pen point and a bottle of ink.
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