I've always suggested if you can't stand the sight of your own blood, don't run for office.
Many smart folks seem to think that if you just get your metaphors and messages right, you'll win. That if you start describing what you favor as a 'moral value' - 'affordable health care is a moral value' etc., - then you'll appeal to red-state voters.
It's not a 24-hour news cycle, it's a 60-second news cycle now, it's instantaneous. It has never been easier to get away with telling lies. It has never been easier to get away with the glib one liner.
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