The first guy who came up with the concept of religion was sitting out under a tree. I'm sure of that.
We're so used to using military terminology in civilian speech that we forget those terms might mean something very specific.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
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