I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
You can't say the public likes generic characters. Give others a chance, go for a more rooted and honest characterisation, take some risk, and then let the public choose.
Sitting down at the table is a sacred event. It's the heart of the home. People have ginormous homes or crappy little homes, but the kitchen is where we always end up sitting. It's where the stories happen, the family happens.
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